Blog
Case Study
How Plotline Streamlines Internal Deployments to Support Massive Scale and Free Engineers to Innovate
At-a-Glance
Company
Plotline, a Seed-stage no-code platform that empowers product and marketing teams at B2C mobile apps to launch in-app experiences in minutes.
Category
Product Experience Platform (PXP)
Challenge
Plotline's core business, supporting over 1.5 billion daily API calls, was being hampered by fragile, ad-hoc internal deployment processes, rising costs, and valuable engineering time being diverted to infrastructure maintenance.
Result
Plotline adopted Omnistrate as a comprehensive Internal Delivery Platform, reclaiming significant engineering time, avoiding a costly DIY build, and enabling developers to self-serve environments to focus on product innovation.
The Challenge
Supporting Massive Scale with Fragile Tools
Plotline's business is built to handle massive scale. Serving high-stakes industries like fintech and gaming, the platform processes over 1.5 billion API calls daily and serves over 700 million monthly impressions. To provide a simple "no-code" experience to its customers, Plotline must manage an incredibly complex, high-stakes technical backend.
As the company scaled, their homegrown infrastructure began to show cracks, creating operational friction that threatened to slow innovation.
Fragile & Inconsistent Infrastructure
The team was relying on makeshift deployment methods and brittle scripts. This created inconsistent service patterns and a growing maintenance burden that was difficult to manage.
Developer Inefficiency
Valuable engineering teams were spending their time managing infrastructure instead of focusing on product innovation. The lack of automation meant developers were bogged down by provisioning and maintenance tasks.
Rising & Unpredictable Costs
Plotline was experiencing increasing costs and struggled with an inability to avoid over-provisioning. They needed a way to model, predict, and optimize their infrastructure spend.
Specialized Expertise Required
Managing their multiple open-source services in production demanded specialized DevOps and platform engineering expertise, which is expensive to hire and difficult to maintain.
"Omnistrate helped us automate our Internal SaaS. The platform handled all the infrastructure and deployment complexity for us. We're able to run devops at scale without having dedicated devops engineers. It's perfect for teams that want to focus on product, not operations."
— Adarsh Tadimari
Co-Founder, Plotline
The Solution
A Pre-Built Internal Delivery Platform
Plotline's leadership faced a strategic "build vs. buy" decision. They recognized that their competitive advantage was their customer-facing application, not building internal DevOps tooling. Instead of diverting significant engineering time to build a platform from scratch, they chose Omnistrate as their Internal Delivery Platform (IDP).
Omnistrate provided a complete, pre-built, and unified platform that solved Plotline's operational challenges immediately.
Automated Internal SaaS
Omnistrate managed the underlying infrastructure and deployment complexity, allowing Plotline to host their internal projects as managed services for internal teams.
Developer Self-Service
Plotline's developers can now provision their own environments in minutes. This unlocked faster iteration and freed engineering time for product innovation.
Cost & Spend Management
The platform provided the tools for a TCO-focused story, enabling Plotline to utilize AWS reserve instances and gain the ability to forecast spend.
Unified Operational Control
Omnistrate's platform provided deployment consistency, removing the unreliable service patterns and fragile infrastructure that had slowed the team down.
The Impact
From Operational Overhead to Accelerated Innovation
By adopting Omnistrate, Plotline transformed its internal operations from a growing bottleneck into an accelerator for business growth. The engineering team was freed from undifferentiated heavy lifting and could refocus on what matters most: building their core product.
Saved Significant Engineering Capacity
Plotline avoided the need to build DevOps tooling from scratch—a project that would have diverted engineering capacity for months. This allowed them to immediately reinvest that capacity into product innovation.
Eliminated Developer Friction
The self-serve platform empowers engineers to move quickly and independently, significantly reducing the maintenance burden and letting them focus on product, not operations.
Enabled Cost Control & Forecasting
Plotline moved from reactive, rising costs to a proactive, predictable TCO. Omnistrate's solution allowed them to consolidate different vendors, providing consistency in capabilities and tooling. This move not only enabled accurate spend forecasting but also saved them 50-60% over other alternatives.
Accelerated Market Agility
Managing their multiple open-source services in production demanded specialized DevOps and platform engineering expertise, which is expensive to hire and difficult to maintain.
Why Omnistrate
Why Plotline Selected Omnistrate
Plotline chose Omnistrate for its ability to deliver a complete, pre-built, and unified platform that worked immediately.
A DIY (Do-It-Yourself) approach would have required hiring specialized, expensive DevOps talent and taken months to build—all to reinvent a wheel that wasn't core to their business.
Omnistrate provided an immediate solution that solved their complex operational and governance challenges, allowing Plotline to bypass a costly and time-consuming build and get straight to the business of scaling.